1. Introduction

At Beauty Routine, we are committed to protecting the privacy of our customers and visitors. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase.

2. Information We Collect

a. Personal Information:

When you create an account, make a purchase, or contact us, we may collect personal information such as your name, email address, phone number, billing and shipping address, and payment details.

b. Non-Personal Information:

We may collect non-personal information related to your use of our website, such as your IP address, browser type, operating system, and browsing behavior (e.g., pages viewed, time spent on our site).

c. Cookies and Tracking Technologies:

We use cookies and similar tracking technologies to enhance your experience on our website, remember your preferences, and gather usage statistics. For more information, please refer to our Cookie Policy.

3. How We Use Your Information

a. To Process Orders:

Your personal information is used to process and fulfill your orders, including payment processing, shipping, and order confirmation.

b. To Improve Our Services:

We use non-personal information to analyze website performance and improve our products, services, and customer experience.

c. To Communicate with You:

We may use your contact information to send you updates, promotional offers, newsletters, and customer service communications. You can opt out of marketing communications at any time.

d. To Comply with Legal Obligations:

We may use your personal information to comply with legal obligations, such as tax reporting and fraud prevention.

4. Sharing Your Information

a. Third-Party Service Providers:

We may share your information with third-party service providers who assist us with payment processing, shipping, marketing, and website analytics. These providers are obligated to protect your information and use it only for the services they provide.

These types of personal data may relate to your device (such as your PC, tablet, or other mobile device), your use of our websites and apps (as well as certain third-party websites with whom we have partnered), and/or your personal preferences, interests, or geographic location. Examples of these types of information include:

1. name and age (or predicted age range),
2. information about your device, operating system, browser, and IP address,
3. unique identifiers associated with your device,
4. details of web pages that you have visited,
5. which products you have looked at online (including information about products you have searched for or viewed, purchased or added to an online shopping basket),
6. how long you spend on certain areas of a website or app together with the date and time of your visit/usage,
7. personal data contained within user-generated content (such as blogs and social media postings),
8. social media user name or ID, and
9. social media profile photo and other social media profile information (such as number of followers).

b. Legal Requirements:

We will only process your personal data where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and used your personal data. In almost every case, the legal basis will be one of the following:

1. Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.
2. Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights.
3. Performance of a contract with you: This would also apply where we need to take steps prior to entering into a contract with you. For example, where you have purchased a product from us and we need to use your contact details and payment information in order to process your order and send the product to you.
4. Compliance with law: Where we are subject to a legal obligation and need to use your personal data in order to comply with that obligation.

c. Business Transfers:

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you of any such change in ownership.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure.

6. Your Rights

a. Access and Correction:

You have the right to access and correct any personal information we hold about you. You can update your information by logging into your account or contacting us.

b. Deletion:

You may request the deletion of your personal information, subject to certain legal requirements.

c. Data Portability:

You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.

d. Opt-Out:

You can opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or by contacting us directly.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website and indicating the date of the latest revision.

8. Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us at customer@beautyroutinecosmetics.com.